Posted on April 26 2016
On the field he is known as Superman — for his gravity defying baseball grabs that leave him soaring outstretched through the air, making the seemingly impossible catches possible. Off the field, he is known as Kevin Pillar — a proud California native, husband, and the new face of the Yo Sox’s Capsule Collection — an accomplishment he is truly proud and excited to be a part of.
Brand Director Ryan Cohen and Kevin Pillar arriving at The Hudson's Bay Company
This season marks Pillar’s third year with the Toronto Blue Jays association and he has already become an icon in the city, which is why it was a no-brainer for Yo Sox Brand Director Ryan Cohen to approach Pillar about the Capsule Collection. Pillar is not only known for wearing his socks super high on the baseball diamond, he’s also a huge supporter of men’s fashion, so he was honoured when he was asked to collaborate with Yo Sox and help design his own collection.
First preview of Kevin Pillar Capsule Collection
The eight-piece collection will consist of socks featuring a different design elements that pay tribute to different facets of Pillar’s life. There’s a camouflage print to represent his college team, The Toros, as well as a rose compass representing a tattoo Pillar has in honor of his grandfather, a sea to sky design representing his home state Califonia, a baseball design and a KP Superman design to represent his alter ego on the field!
Fans eagerly awaiting their meeting with Kevin
The Yo Sox team and Pillar revealed the collection at the recent Guys Night Out shopping event at Toronto’s Hudson Bay Flagship location. The event was a huge success and had more than 2,000 baseball and fashion fans alike lined up for hours to meet Pillar and to preview the collection. Fans were also able to take home a pair of Pillar’s Superman socks — months before they’ll be available for sale.
At the collection launch, both Cohen and Pillar had the opportunity to meet with the HBC executive team who are the masterminds behind the annual men’s shopping soiree. Guests danced the night away to live music by DJ Brendan Fallis as they sipped on seasonal cocktails from the Bacardi rum bar. The energy and anticipation surrounding the Capsule Collection launch made for an exciting successful event!
James Scott DVP / DPM Menswear Hudson's Bay Co., Kevin Pillar and
Jim Monteiro VP Menswear Hudson's Bay Co.
The Kevin Pillar Capsule Collection will be sliding into the Hudson Bay in 2017, but will be available online at Yo-sox.ca this summer.